If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board.
YouTube
1. 700 YouTube video links are shared on Twitter every minute (source: Relevancy Group)
 
2. 500 years of YouTube videos are watched on Facebook every day (source: Relevancy Group)
 
3. The equivalent of 100 hours of video is uploaded to YouTube each minute (source: Kleiner Perkins Caufield & Byers)
 
4. 99% of US online specialty retailers use YouTube, up from 93% in 2012 (source: L2)
 
Facebook
5. 79% of social media log ins by online retailers are with Facebook, compared to 12% for Google+, and 4% for Twitter (source: Gigya)
 
6. Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2)
 
7. Facebook users share 2.5B pieces of content on the site each day (source: Nielsen)
 
8. 70% of business-to-consumer marketers have acquired a customer through Facebook (source: Hubspot)
 
LinkedIn
9. 43% of US marketers have found a customer through LinkedIn (source: A Sales Guy Consulting)
 
10. 61% of social media users primarily use LinkedIn for professional networking (source: Lab42)
 
11. 60% of LinkedIn users have clicked on an ad on the site (source: Lab42)
 
12. 51% of online business-to-consumer marketers use LinkedIn, compared to 83% for business-to-business (source: Brafton)
 
Twitter
13. Twitter users send 400M tweets each day (source: Nielsen)
 
14. 50% of technology companies have acquired a customer through Twitter (source: Hubspot)
 
15. 25% of consumers who complain about products on Facebook or Twitter expect a response withing 1 hour (source: American Express OPEN Forum)
 
16. 69% of online business-to-consumer marketers use Twitter, compared to 80% for business-to-business (source: Brafton)
 
Google+
17. 70% of brands have presences on Google+, up 4% from Q4 2012 (source: Simply Measured)
 
18. 41% of online business-to-consumer marketers use Google+, compared to 39% for business-to-business (source: Brafton)
 
19. 12% of social media log ins by online retailers are with Google+ (source: Gigya)
 
20. Facebook’s share of social logins dropped from 54% to 49% during 4Q12, while Google’s share increased from 25% to 31% (source: Janrain)
 
Pinterest
 
21. 90% of US online specialty retailers use Pinterest, up from 81% in 2012 (source: L2)
 
22. 83.8% of luxury brands have a presence on Pinterest (source: L2)
 
23. 69% of brands have presences on Pinterest, up 10% from Q4 2012 (source: Simply Measured)
 
24. 25% of online US women use Pinterest, compared to 5% for men (source: Pew Research Center)
 
Instagram
25. Instagram users upload 40M photos to the site each day (source: Nielsen)
 
26. 41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source: Simply Measured)
 
27. 59% of brands have presences on Instagram, up 9% from Q4 2012 (source: Simply Measured)
 
28. 17% of teens say Instagram is the most important social network, up from 12% in 2012 (source: Piper Jaffray)
 
What social network has the most potential for your business?
Additional Source: Steve Young www.smartshoot.com