At ASQ Marketing we are huge fans of Facebook for multiple reasons! Not only do we use it for personal use, but several of our clients have successful Facebook business pages. We utilize Facebook for our clients for many reasons including but not limited to building their brand, increasing their share of voice, search engine ranking, increasing sales, act as a customer service outlet, new business development, and a low cost marketing tool.
We did come across this article and found it to be an interesting read and one we wanted to share.
Questions to ask yourself:
1. Does your business model allow for recurring purchases?
2. Do you have other contact information for your Facebook followers?
3. How are you measuring the value of your Facebook fans?